BLACK EMBER PRESS
BRAND IDENTITY | WEBSITE DESIGN | CONTENT CREATION
Full Branding, Website Design & Development, Content Creation
Client: Black Ember Press and Photography
Website: www.blackemberpress.com
This project demonstrates a mastery of the end-to-end digital lifecycle, from initial brand strategy and conceptualization through to final website deployment and marketing-focused content execution. This involved translating the client's core values into a tangible and compelling brand language, designing an intuitive and responsive user experience (UX/UI), and crafting persuasive, results-oriented copywriting. I excel at simplifying complex service offerings into clear, accessible, and emotionally resonant content, ensuring every touchpoint—from the homepage copy to the portfolio display—is meticulously aligned with the client’s business goals and audience needs.
THE MOOD BOARDS
HONESTY
STRENGTH
HEALING
PEACE
Black Ember Press and Photography enlisted my expertise for a full-scope project encompassing complete branding, responsive website design and development, and comprehensive content creation. The primary challenge was establishing a unified identity for three distinct service lines—publishing, photography, and life coaching—under the mission, "Illuminate Your Story. Unleash Your Potential." I successfully developed a cohesive visual identity and strategic messaging that blended themes of strength and softness. The resulting website, www.blackemberpress.com, is a robust hub featuring detailed service segmentation, an integrated e-commerce shop, and strategic calls-to-action to convert visitors into clients for their unique creative and personal growth offerings.
To see how these creative and strategic elements came together, and to explore the balance of their publishing, photography, and coaching services, please visit the live site. The website itself is the best demonstration of the cohesive brand identity we established. Click the link below to experience the platform and see the full impact of the design and content strategy.
